01 Introduction
efbet ("efbet," "we," "us," or "our") operates the online casino and sports betting platform accessible at efbet.bid. We are committed to protecting the privacy and personal data of every player who uses our Service, particularly our Filipino players across Manila, Cebu, Davao, Quezon City, Makati, and beyond.
This Privacy Policy ("Policy") describes how efbet collects, uses, stores, shares, and protects personal information in connection with your use of the efbet website, mobile platform, and all related services (collectively, the "Service"). It also explains the rights available to you under applicable Philippine data protection law, specifically the Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations.
By registering an efbet account or continuing to use the Service, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, please discontinue use of the Service and contact us to close your account.
02 Personal Data We Collect
efbet collects personal data that is necessary to provide you with a safe, compliant, and enjoyable gaming experience. The categories of personal data we collect include:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, government-issued ID number | Account registration, age verification, KYC compliance |
| Contact Data | Email address, mobile number, residential address | Account communications, support, transaction notifications |
| Financial Data | GCash number, PayMaya account, BPI/BDO/Metrobank account details, transaction history | Processing deposits and withdrawals, fraud prevention |
| Technical Data | IP address, device type, browser type, operating system, session logs | Platform security, fraud detection, service optimisation |
| Usage Data | Games played, bets placed, session duration, pages visited | Responsible gaming monitoring, personalisation, analytics |
| Communications Data | Live chat transcripts, email correspondence, support tickets | Customer support, dispute resolution, quality assurance |
efbet does not collect sensitive personal information such as racial or ethnic origin, political opinions, religious beliefs, or health data unless specifically required by law or responsible gaming obligations (for example, where a player discloses a gambling-related health concern to our support team).
03 How We Collect Your Data
efbet collects personal data through the following channels:
- Direct interactions: Data you provide when registering an account, completing identity verification, making deposits or withdrawals, contacting our support team, or participating in promotions.
- Automated technologies: Data collected automatically when you access the efbet platform, including cookies, web beacons, server logs, and similar tracking technologies that record your device information, IP address, and browsing behaviour on our site.
- Third-party sources: Data received from payment processors (such as GCash, PayMaya, BPI, BDO, and Metrobank) to verify transactions; identity verification service providers used for KYC compliance; and fraud prevention partners who help us detect suspicious activity.
- Publicly available sources: In limited circumstances, efbet may supplement your profile with information from publicly available sources to fulfil our legal obligations, such as sanctions screening.
04 How We Use Your Personal Data
efbet uses the personal data we collect for the following purposes:
- To create and manage your efbet player account, including verifying your identity and age (21+ requirement) in compliance with Philippine gaming regulations.
- To process deposits and withdrawals via your chosen payment method (GCash, PayMaya, BPI, BDO, or Metrobank) and to maintain accurate transaction records.
- To provide customer support and respond to your enquiries, complaints, and feedback through live chat and email.
- To detect, investigate, and prevent fraudulent activity, money laundering, and other prohibited conduct on the efbet platform.
- To comply with our legal and regulatory obligations, including anti-money laundering (AML) requirements, Know Your Customer (KYC) obligations, and reporting duties to relevant Philippine authorities.
- To monitor your gaming activity for responsible gaming purposes, including identifying patterns that may indicate problem gambling behaviour and proactively offering support tools.
- To send you transactional communications, such as deposit confirmations, withdrawal notifications, and security alerts.
- To send you promotional communications about efbet offers and new games, where you have consented to receive such communications. You may opt out at any time.
- To improve the efbet platform through analytics, A/B testing, and user experience research.
- To enforce our Terms and Conditions and other efbet policies.
05 Legal Basis for Processing
Under the Data Privacy Act of 2012, efbet processes your personal data on the following legal bases:
- Contractual necessity: Processing required to fulfil our obligations under the player account agreement, including account management, payment processing, and customer support.
- Legal obligation: Processing required to comply with applicable laws and regulations, including AML obligations, KYC requirements, and regulatory reporting duties.
- Legitimate interests: Processing necessary for efbet's legitimate business interests, such as fraud prevention, platform security, and service improvement, where these interests are not overridden by your rights and freedoms.
- Consent: Processing based on your freely given, specific, and informed consent — primarily for marketing communications and non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing.
06 Data Sharing & Disclosure
efbet does not sell your personal data. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection safeguards:
- Payment processors: GCash, PayMaya, BPI, BDO, and Metrobank, to process your financial transactions.
- Identity verification providers: Third-party KYC service providers used to verify your identity and age in compliance with regulatory requirements.
- Fraud prevention and security partners: Service providers that assist efbet in detecting and preventing fraudulent activity and ensuring platform security.
- IT and infrastructure providers: Cloud hosting, database management, and technical support providers who process data on efbet's behalf under strict data processing agreements.
- Regulatory and law enforcement authorities: Philippine government agencies, PAGCOR, and law enforcement bodies where disclosure is required by law or court order.
- Professional advisers: Lawyers, auditors, and accountants where necessary for legal compliance or business operations, subject to professional confidentiality obligations.
All third parties with whom efbet shares personal data are required to handle that data in accordance with applicable data protection law and efbet's data protection standards. efbet does not permit third-party service providers to use your data for their own purposes beyond the specific service they provide to us.
07 Cookies & Tracking Technologies
efbet uses cookies and similar tracking technologies to operate and improve the platform. A cookie is a small text file placed on your device when you visit our website. We use the following categories of cookies:
- Strictly necessary cookies: Essential for the platform to function. These include session authentication cookies and security tokens. They cannot be disabled without breaking core functionality.
- Performance and analytics cookies: Help us understand how players use the efbet platform — which pages are visited most, where errors occur, and how navigation flows. Data collected is aggregated and anonymised.
- Functional cookies: Remember your preferences such as language settings, preferred payment method, and responsible gaming limits you have set.
- Marketing cookies: Used only where you have given consent, to deliver relevant promotional content about efbet offers. You may withdraw consent at any time via your account settings.
You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the efbet platform. For strictly necessary cookies, no consent is required as they are essential to service delivery.
08 Data Retention
efbet retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, accounting, and reporting requirements. The following general retention periods apply:
- Account and identity data: Retained for the duration of your account and for a minimum of five (5) years following account closure, in compliance with AML and KYC regulatory requirements.
- Transaction records: Retained for a minimum of five (5) years from the date of each transaction, as required by Philippine financial regulations.
- Customer support communications: Retained for three (3) years from the date of the interaction, or longer where a dispute remains unresolved.
- Marketing consent records: Retained until you withdraw consent, plus one (1) year thereafter as evidence of prior consent.
- Technical and usage logs: Retained for up to twelve (12) months for security and fraud detection purposes, then deleted or anonymised.
When personal data is no longer required, efbet securely deletes or anonymises it in accordance with our data disposal procedures. Anonymised data that can no longer identify you may be retained indefinitely for statistical and analytical purposes.
09 Data Security
efbet implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security measures include:
- Transport Layer Security (TLS) encryption for all data transmitted between your device and the efbet platform.
- Encryption of sensitive data at rest, including financial information and identity documents.
- Role-based access controls ensuring that only authorised efbet personnel can access personal data, and only to the extent required for their specific role.
- Regular security assessments, penetration testing, and vulnerability scanning of the efbet platform and infrastructure.
- Multi-factor authentication requirements for administrative access to systems holding personal data.
- Staff training on data protection obligations and security best practices.
While efbet takes all reasonable steps to protect your data, no internet-based platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your efbet login credentials and for notifying us immediately if you suspect any unauthorised access to your account.
10 Your Data Protection Rights
As a data subject under the Data Privacy Act of 2012, you have the following rights with respect to your personal data held by efbet:
- Right to be informed: The right to know what personal data efbet collects about you and how it is used — which this Policy fulfils.
- Right of access: The right to request a copy of the personal data efbet holds about you, along with information about how it is processed.
- Right to rectification: The right to request correction of inaccurate or incomplete personal data. You can update most account information directly through your efbet account settings.
- Right to erasure: The right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to efbet's legal retention obligations.
- Right to object: The right to object to processing of your personal data for direct marketing purposes. You may opt out of marketing communications at any time via your account settings or by contacting support.
- Right to data portability: The right to receive your personal data in a structured, commonly used, machine-readable format where processing is based on consent or contract.
- Right to lodge a complaint: The right to lodge a complaint with the National Privacy Commission (NPC) if you believe efbet has processed your personal data in violation of the Data Privacy Act of 2012.
To exercise any of these rights, please contact efbet's data protection team by emailing [email protected] with the subject line "Data Privacy Request." We will respond to all verified requests within thirty (30) days. We may need to verify your identity before processing your request.
11 Children's Privacy
The efbet platform is strictly intended for adults aged 21 years and older, in accordance with Philippine gaming regulations. efbet does not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory step in the efbet registration process, and we reserve the right to request supporting documentation at any time.
If efbet becomes aware that personal data has been collected from a person under the age of 21 without appropriate verification, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has registered on the efbet platform, please contact us immediately at [email protected].
12 Changes to This Privacy Policy
efbet reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform features. When material changes are made, we will notify registered players via email or a prominent notice on the efbet platform at least seven (7) days before the changes take effect.
The "Last Updated" date at the top of this page indicates when the Policy was most recently revised. We encourage you to review this Policy periodically to stay informed about how efbet protects your personal data. Your continued use of the Service after the effective date of any amendment constitutes your acceptance of the revised Policy.
13 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or efbet's handling of your personal data, please contact our data protection team:
- Email: [email protected] — use subject line "Data Privacy Request" for all data-related enquiries.
- Live Chat: Available 24/7 within your efbet account dashboard after login.
efbet is committed to resolving all data privacy concerns promptly and transparently. If you are not satisfied with our response, you have the right to escalate your complaint to the National Privacy Commission of the Philippines.